If you’ve spent any length of time looking into ways to market your small-sized company for the most outstanding outcomes, then you’re aware that marketing via email is by far the most effective tool.
In the age of Snapchat, Instagram stories, and live-streamed social networks, the figures will speak for themselves. Email can be 40 times more efficient than social media in getting new customers. And the average small-sized business makes more than $38 in ROI per dollar spent on advertising via email. [1]
Before you enjoy the benefits email marketing offers, you’re confronted with a crucial and sometimes daunting choice. What of the numerous marketing tools for email out there should you choose for your small-scale company?
Luckily for you, we’ve taken on the work to help you identify the five top email marketing tools for small-sized businesses as well as aid you in navigating the language to know exactly what the software for email marketing is to accomplish.
The Top Email marketing platforms for small Businesses
We want to suggest to our readers the perfect email marketing software for small businesses like Zetpo cat nail caps business and others too. One that ticks all the above boxes provides a highly intuitive user experience and is priced to suit every small-sized business budget.
However, every email marketing tool available has strengths and weaknesses. The best choice for your company is based on your priorities and marketing strategy via email.
Let’s examine the advantages and disadvantages of the five most effective email marketing tools for small companies to determine which one is the best for you:
1. Constant Contact: The Most User-Friendly Marketing Platform for Emails
A constant Contact is a good option if you’re beginning to learn about marketing through email and require an intuitive, user-friendly, reasonably complete platform. After a few minutes of signing up, you’ll be able to write your first email with one of the numerous created templates. When you click send, you’ll learn the steps to measure the open and click-through rate to get the information you require about performance. No extensive analytics skills are needed.
Benefits Huge catalog of premium, easily customized templates. The best balance of features and ease of use for small-sized companies that are new to email marketing.
Con: Formatting, font and color options to create an individualized email design are more limited than other platforms we have reviewed.
Price: Constant Contact offers a free 60-day trial to all users. Then, subscriptions begin at $20/month, and rates are based on the total number of lists. [2]
In addition to its ease of use, Constant Contact is often considered the most suitable choice for non-profits, organizations, and brick-and-mortar businesses. Constant contact’s simple registration tools are perfect for companies and organizations that frequently organize events for their audience.
2. ConvertKit is the best Email Marketing Software for Consultants and Infopreneurs as well as Online businesses
While it’s still relatively new to the market and largely unexplored, more digitally-based consultants and business owners opt for ConvertKit because of its easy-to-use but powerful tags that allow audience segmentation. People who love ConvertKit also appreciate the ease of creating and visualizing email sequences, for example, the welcome or “getting to get to know you” emails to new subscribers.
ConvertKit is an ideal option if you depend on sharing your knowledge via emails and content updates (such as an eBook or worksheet that is free) to lure new customers, as ConvertKit is one of the few platforms that offer download opt-in management that does not require an integration with a third party.
Benefits Users enjoy Convert Kit’s fantastic ease of audience segmentation, opt-in management via download, and automating sequences of emails.
Con: No free trial. However, it is possible to request a demonstration before deciding to sign up. The selection of templates is restricted and isn’t as appealing as other platforms’ templates.
Price: Plans start at $29 per month for up to 1,000 users. [3]
Although ConvertKit is initially one of the most expensive options on our list, it provides a particular pricing option that could save you big money. In contrast to the other platforms in our inventory, In ConvertKit, every subscriber only counts once, regardless of the number of lists they’re on. You won’t have to pay twice (or additional!) for highly engaged fans who sign to receive multiple updates to their content!
With only some basic styles and templates to pick from, the minimal visual effects of emails sent using ConvertKit is a clear “function instead of form” alternative. That is, using the analytics and backend administration ConvertKit provides far surpasses the experience for the final user. Therefore, if sending beautiful or graphics-rich emails is your top priority, you should consider a different option.
3. Get Response: The Best Email marketing platform for solopreneurs with Limited Marketing Experiential
Imagine that your email marketing software would also be your marketing consultant for email that teaches you how to send out your emails, how to target your target audience and all the other things you’ll need to learn to maximize your marketing efforts via email. For small-sized business owners with few marketing experts who are navigating to get through the game of email, this is precisely the job Get Response can do.
Compared to other tools we’ve reviewed, the templates and segmentation and automation features that Get Response provides are the same as other options. The area where this tool shines more than others lies in its strategic advice–so that you’re not left wondering what time or when to mail your most recent newsletter, welcome email, or an email with a special offer.
Benefits Useful online marketing training and recommendations, including the best delivery times to get the highest click-through rates, based on your sector.
Con: Drag-and-drop design functions can be cumbersome and difficult to use. Many users have reported issues when images or graphics fail to load.
Price: Free 30-day trial. Pricing starts at just $15 per month for 1,000 subscribers. [4]
Alongside the fundamental analysis of performance in emails (such as open or click-through rate), Get Response is one of the only platforms that also monitor purchases, which allows you to link emails sent directly and the amount of revenue earned.
On the flip side, however, the fonts, templates, and design tools in Get Response leave a lot to be desired. Many users are expressing frustration with the difficult-to-use editing tool for images. Suppose you use this platform for email marketing for your small-sized company. In that case, you should plan to keep your design simple and stick with high-impact copy-or or utilize a tool such as Canva to design and scale your images before importing them into the application.
4. InContact: An Email Marketing Platform with the best customer service and support
It is both easy to understand for those new to marketing and extensive and valuable for those with more technical skills; contact is an excellent choice in automating marketing emails. The backend features are reliable and expansive. Their email templates are high quality, and the experience is similar to the other platforms we’ve reviewed. The possibility of scheduling social media posts using the same software is an excellent feature, especially for those unfamiliar with social media scheduling and who want only to learn one program simultaneously.
Advantages-in-one application for marketing via email and social media scheduling. A simple and professional Integration to Salesforce users.
Cons: Some users report issues with spam filters and inbox deliverability–particularly to Gmail accounts.
Price: Free 30-day trial. Pricing starts at $13 per month for fewer than 500 users. [5]
On the other hand, there’s not much about the features or functions of contact that is particularly distinctive. However, if you’re the kind of person who would like to speak to a human time, InContact’s customer support could be a reason to consider this service. Of the alternatives that we’ve reviewed, contact and Constant Contact are the only two to offer telephone support. Users have praised the speed and quality of the support services provided by contact mainly.
It is possible to work with a contact consultant to improve your strategies, increase the number of emails you send out, and take advantage of their design services to modify the look and feel. With contact, you’ll have access to an application and a complete mail marketing staff.
If you’re someone who enjoys the constant hand-holding that comes with it and hand-holding, we recommend prioritizing your ability to deliver support messages in your inbox. And this is one area in which Constant Contact shines while the contact is struggling.
